It sounds to me like you're doing a good job with the Eifel monsters. I think it's good you know how they fit into their enviornment because it will make it easier to write about them I think. I don't know much about any of the advertising and and all either, but you can promote it here on livejournal and on gaia or other community sites you're on. When you're first starting maybe you can find some local game shops and see if they'll help you promote it too. *shrugs* Just take it one step at a time.